Jordan
36 SECONDS OF LIGHT WORK
For the first time ever, Jordan Brand launched a shoe on TikTok. Through the #36SecondsofLightWork Challenge, we tapped into the sneaker’s name and asked our audience to show off the meaning of #36SecondsOfLightWork by demonstrating their special talent or skill within 36 seconds while wearing the AJ36s. We created a TikTok branded effect, and utilized Jordan Brand's global talent roster to launch the challenge with ahletes like Jayson Tatum, Tea Cooper and creators like OvertimeLarry, BrianaGreen11, and Lethal Shooter.
PE WATCH
These snackable videos to unveil special player editions of Jordan shoes were inspired by tearing pictures out of magazines and catalogues and pinning them to your wall.
STICKER PACK
Make no mistke: women are snekerheads too. We created a set of custom GIPHY stickers for them to use on Instagram to show their love for Jordan Brand.
Designer: Kiersten West
